HARCHELROAD MOTORS OF IMPERIAL & WAUNETA HISTORY
From hard work and dedication, Harvey Harchelroad opened the doors of Harchelroad Chevrolet Company as a 6-person shop dedicated to small town values with a very strong passion for excellent customer service. In 1952, Gene Harchelroad took over daily management duties of his father's Chevrolet and Massey Harris dealership in Wauneta, Nebraska. Gene then was honored as a 50-year GTM dealer in May of 2002. According to General Motors executive, Larry Hice, Gene is only the third dealer to receive this honor during Hice's 31-year career. After 50 years of successful time at helm, Gene Harchelroad passed daily management of Harchelroad Motors to his sons, Sid and Brian Harchelroad. Together, they run Harchelroad Motors as the largest GM Dealership in Southwestern Nebraska carrying Chevrolet, Buick and Callaway automobiles in addition to over 200 lines of Farm Equipment.
In 1991, Sid Harchelroad opened their Imperial Dealership accompanied by a full service body shop. Harchelroad Motors became a fourth generation dealership with the addition of Dillon, Sid Harchelroad's son, in 2009. The Harchelroad Family built and opened their new Collision and Restoration Center in 2013 and moved into their new State of the Art Dealership in Imperial in 2015.
Harvey Harchelroad had a vision that his small town store would offer a customer experience that would rival even the best and it is that vision that has guided Harchelroad Motors during the past 80 years. Today, the six person shop has grown to employ 54 people between two Full Service Chevrolet, Buick and Callaway Dealerships, a Collision and Restoration Center, along with a Performance Car and Agriculture Equipment Center. We are also happy to announce that in 2009, Harchelroad Motors was added to the Callaway list of Dealers as one of only 26 in the World.
Harchelroad Motors is celebrating 80 years of excellent service by always remembering the small town values and customer satisfaction goals it was built upon.
Our full service GM Dealership features sales of both new and used vehicles, farm machinery, two well stocked parts departments, and two highly recognized service departments which feature a GM Certified World Technician and several ASE Certified Technicians. Also to be recognized is the recently opened Harchelroad Motors Collision and Restoration Center, which features the PPG 2008 Master Painter of the Year.
Harchelroad Motors considers customer service and loyalty a top priority. All roads lead to Harchelroad Motors of Imperial and Wauneta, where YOU come first!
80 PLUS YEARS DEDICATED TO SERVING YOU!
We call Southwest Nebraska home - but our family extends much further. We believe in delivering outstanding customer experiences for parts, sales, service, and collision repairs. The Harchelroad Motors Team is dedicated to serving two excellent communities throughout our four facilities - where we each share the same goal; customer satisfaction! Let us show you why we get straight to the basics with a simple focus on you!
Along with Chevrolet, we believe that our small town roots and American Culture sets us apart from any other competition. We understand the incredible bond between an owner and their vehicle. For that reason, we pride ourselves in the style, comfort, performance, affordability and most importantly, credibility of what our dealership has to offer.
Here at Harchelroad Motors, we value your business and will always do our best to exceed your needs every time. Our success as a dealership comes from our customer loyalty in both the sales and service departments. Stop in today to see what our hometown dealership has to offer!